Freshfields Advises Salesforce on Acquisition of Qualified

Global law firm Freshfields advised Salesforce on its announced acquisition of Qualified. The transaction involves Salesforce's purchase of Qualified, a leading provider of agentic AI marketing solutions. Bringing Qualified into the Salesforce ecosystem will enable customers to deploy fully featured marketing agents that autonomously generate pipeline, advancing Salesforce’s agent-first enterprise strategy. The transaction is expected to close in the first quarter of Salesforce’s fiscal year 2027, subject to customary closing conditions and required regulatory approvals. Freshfields represented Salesforce with a team composed by: M&A partners John Fisher and Tomas Rua, counsel Jeff Zhang, and associates Nicole Johnson and Jennifer Baek. Executive compensation and benefits matters were handled by partner Heather Brookfield, senior associate Jeffrey Anand, associate Jordan Riley and law clerk Kaytki Joshi. Intellectual property matters were advised by partner Menachem Kaplan, counsel Marissa Yu and law clerk Catherine Wang. Tax matters were advised by partner Joe Soltis and associate Hannah Golden. Data privacy and security matters were advised by partner Brock Dahl, senior associate Christine Chong and associate Jackson Myers. Artificial intelligence matters were advised by partner Anna Gressel. Sanctions matters were advised by partner Stephanie Brown Cripps and associate Andrew Gabel. Antitrust and foreign investment matters were advised by partners Kevin Yingling and Jan Rybnicek, counsel Angela Landry, international associate Wenting Ge and law clerk Eleanor Liu.

Freshfields Advises Salesforce on Acquisition of Qualified

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