12 Dec 2025

Deloitte Legal Secures Archiving of Alleged Deceptive Teleselling Case Involving My Phone

"Deloitte Legal assisted My Phone in obtaining the archiving of an investigation opened by the Italian Competition Authority (AGCM) in June into the company's teleselling activities on behalf of a single client. The AGCM found no elements of a breach of the Consumer Code after reviewing operations and the guidelines provided to telesales operators."

Deloitte Legal assisted My Phone, an agency engaged in promoting the conclusion of telephony contracts, in the successful conclusion of an administrative proceeding before the Italian Competition Authority. In June the Autorità Garante della Concorrenza e del Mercato (AGCM) opened an inquiry into teleselling activity carried out by My Phone on behalf of a single client. During the course of the investigation, the Authority examined the operational modalities and the materials allegedly at issue and acquired the guidelines issued by My Phone and by its sole principal to telesales operators. The AGCM found no elements to conclude that the activity breached the Consumer Code. In particular, it did not identify evidence supporting the allegations raised at the opening of the case (for example, deceptive scripts or operating methods), and it considered the instructions provided to operators free of criticalities, leading to a positive outcome and the archiving of the proceeding. Deloitte Legal represented client(s) My Phone with a team composed by: attorneys Emilio Cucchiara, Lorenzo Maniaci and Marzia Del Vaglio and Dr. Arianna Corno, members of the Antitrust & Foreign Investment team, who supported the company throughout the proceedings.
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