Pirola Pennuto Zei & Associati and Guidi Sassi & Associati Advise on Sale of Griven by Experience Brands to Noiabr

"Pirola Pennuto Zei & Associati advised Experience Brands S.a.r.l. on the sale of 100% of Griven S.r.l. to Noiabr S.r.l., which is held by Memir s.r.l. (Luca Massimiliano Meinardi) and Origini S.p.A. Guidi Sassi & Associati represented Noiabr. Carlsquare Limited acted as financial advisor and Marco Farina of FM Notai handled notarial matters."

Pirola Pennuto Zei & Associati acted for Experience Brands S.a.r.l., while Guidi Sassi & Associati acted for Noiabr S.r.l.; Carlsquare Limited served as financial advisor and FM Notai handled the notarial aspects. The transaction, announced in Milan on 11 December 2025, involved the sale by Experience Brands S.a.r.l., an international group operating in the lighting sector, of 100% of the share capital of Griven S.r.l. to Noiabr S.r.l. The transfer of full ownership of Griven to Noiabr has been completed in accordance with the terms agreed between the parties. Noiabr S.r.l. is a company held by Memir s.r.l., represented by Luca Massimiliano Meinardi, and by Origini Società in accomandita per azioni. Pirola Pennuto Zei & Associati represented client Experience Brands S.a.r.l. with a team composed by: equity partner Massimo Di Terlizzi, associate partner Graziana Toscano and associate Giuseppe Borriello. Guidi Sassi & Associati represented client Noiabr S.r.l. with a team composed by: partner Armando Torresani for corporate matters and Avv. Giacomo Guidi for legal profiles. Carlsquare Limited acted as financial advisor to the transaction. FM Notai represented the notarial aspects of the transaction with founding partner Marco Farina.

Pirola Pennuto Zei & Associati and Guidi Sassi & Associati Advise on Sale of Griven by Experience Brands to Noiabr

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