11 Dec 2025

Pirola Pennuto Zei & Associati and Guidi Sassi & Associati in Experience Brands sale of Griven to Noiabr

"Pirola Pennuto Zei & Associati advised Experience Brands on the sale of 100% of Griven to Noiabr, a company held by Memir (Luca Massimiliano Meinardi) and Origini. Guidi Sassi & Associati represented the buyer. Carlsquare acted as financial advisor and Marco Farina of FM Notai handled notarial matters."

Pirola Pennuto Zei & Associati and Guidi Sassi & Associati advised the parties to the transaction: Pirola Pennuto Zei & Associati assisted Experience Brands, while Guidi Sassi & Associati represented Noiabr. Experience Brands, an international group operating in the lighting sector, has completed the sale of 100% of the share capital of Griven to Noiabr, a company held by Memir in the person of Luca Massimiliano Meinardi and by Origini Società in accomandita per azioni. Carlsquare Limited acted as financial advisor to the transaction. Marco Farina, founding partner of FM Notai, handled the notarial aspects of the deal. Pirola Pennuto Zei & Associati represented Experience Brands with a team composed by: equity partner Massimo Di Terlizzi, associate partner Graziana Toscano and associate Giuseppe Borriello. Guidi Sassi & Associati represented Noiabr with a team composed by: partner Armando Torresani for corporate matters and Giacomo Guidi for legal profiles. Carlsquare Limited acted as financial advisor to the transaction. FM Notai represented the parties for notarial matters with founding partner Marco Farina.
Read the full story

Register for free to access daily news.

Register Free
We use cookies to improve your experience, analyze traffic, and serve targeted ads. Read our Cookie Policy.

Cookie Preferences

Customize your cookie settings. Necessary cookies are always enabled.

Strictly Necessary

Required for the website to function (e.g. login, security).

Analytics & Statistics

Help us understand how visitors interact with the website.

Marketing & Ads

Used to deliver relevant ads and track effectiveness.