Encore Global Acquires FIRST to Expand Global Event and Brand Experience Capabilities

Simpson Thacher represented Encore Global, a Blackstone portfolio company, in connection with its strategic acquisition of FIRST. Encore Global has acquired FIRST, a global leader in event marketing and brand experiences. The acquisition expands Encore’s worldwide network and furthers its mission to serve customers across their event journey by delivering a full range of events and solutions at any location. By integrating FIRST’s embedded on‑campus model with Encore’s global capabilities, the combined organization will offer more innovative solutions to clients across key markets. The strategic combination is expected to enhance Encore’s ability to serve customers across North America, EMEA and APAC by blending Encore’s international footprint with FIRST’s specialized on‑campus approach, enabling expanded service offerings and operational reach. Simpson Thacher represented Encore Global, a Blackstone portfolio company, with a team composed by: Geoff Bailhache, Gemma Cullen and Neha Goyal (U.K. Corporate); Elizabeth Cooper, Michael Chao, Malik Ladhani and Madeline Moore (U.S. Corporate); Sarah Lindley and Cassandra Hamill (U.K. Tax); Meredith Jones, Jacob Chefitz and Ruoxi Zhang (U.S. Tax); and Caitlin Lucey, Teri Tillman, Courtney Thomson and Mtume Sangiewa (Executive Compensation and Employee Benefits).

Encore Global Acquires FIRST to Expand Global Event and Brand Experience Capabilities

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