05 Dec 2025

Charles Russell Speechlys Advises FIRST and Its Shareholders on Sale to Encore

"Charles Russell Speechlys advised FIRST and its shareholders on the sale of FIRST, a global leader in event marketing and brand experiences, to Encore. CRS led preparation and execution of the cross-border transaction, combining FIRST’s on-campus delivery model and global offices with Encore’s production and technology platform to strengthen services across North America, EMEA and APAC."

Charles Russell Speechlys advised FIRST and its shareholders on the sale of the group to Encore. The transaction involved the acquisition of FIRST, a global leader in event marketing and brand experiences, by Encore. Charles Russell Speechlys supported FIRST and its shareholders from the outset of the process, assisting with preparation and readiness activities and leading the execution of the cross-border transaction to a successful completion. FIRST brings nearly 15 years of expertise in outsourced delivery models and a 30-year legacy in the industry, operating dedicated teams that support more than 15,000 events annually from offices in New York, London and Singapore. The strategic partnership strengthens Encore’s ability to support clients across major global regions. By combining Encore’s international presence with FIRST’s embedded on-campus approach, the unified company will seek to deliver more innovative, scalable solutions to customers across North America, EMEA and APAC and to drive continuity for employees under the new ownership. Charles Russell Speechlys represented FIRST and its shareholders with a team composed by: Mark Howard (Corporate Partner), Ayman Shehata (Associate), with recent support from Tom Smitham, Desiree Pedersen and Isabella Mullarkey. The wider deal team included Robert Birchall, Tessa Newman, Tim Edgar (Corporate Tax and Incentives), Mike Powner (Employment) and Sophie Rothwell (Employment).
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