Bruno & Associati's Role in the Formation of Gruppo Emblema

Bruno & Associati advised Gruppo Emblema, assisting the group’s founders in the constitution of the holding company and in the establishment and expansion of multiple commercial subsidiaries, including the innovative start-up Feel Well. The transaction entailed the formation of a corporate group structured around a newly constituted holding company and a series of operating companies. Among these operating entities is Feel Well, a start-up focused on offering high‑end online psychology services through a platform driven by an artificial intelligence algorithm protected by two patents. Access to the platform is reserved to selected professionals trained in the group’s proprietary academy, which is dedicated to advanced, specialised psychological education. The group’s strategy includes the integration of a company specialised in the acquisition and management of big data; that entity has been defined within the group strategy and is currently in the process of incorporation. Gruppo Emblema projects five‑year revenues of approximately €400 million with estimated net profits around €120 million. The legal work handled by Bruno & Associati covered company formation, intra‑group and external commercial agreements (including arrangements with leading national operators in the fitness, medical and aesthetic sectors), and comprehensive regulatory matters. The firm also managed intellectual property protection, registration of international trademarks, negotiations of capital increases, shareholders’ agreements and investment contracts, and advised on the overall expansion strategy. Bruno & Associati has leveraged its established presence in New York to commence an internationalisation process aimed at a Nasdaq listing. The operation was managed from the firm’s Milan office, which coordinated activity with the IP, International Corporate and Innovation departments active across the firm’s national offices and with the New York office for foreign development. Bruno & Associati represented Gruppo Emblema (the holding company, its commercial subsidiaries and the start‑up Feel Well) with a team composed by: Bernardo Bruno (founder) and professionals from the firm’s Milan office, supported by the IP, International Corporate and Innovation departments across the firm’s national offices and its New York office.

Bruno & Associati's Role in the Formation of Gruppo Emblema

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