Hugo Avocats advises Tech'4'Team on acquisition of Fanalists B.V., Dutch data-driven marketing firm for sport and media

"Hugo Avocats advised Tech'4'Team on its acquisition of Fanalists B.V. Legaltree advised the sellers and N/P notarial partners B.V. handled the Dutch notarial aspects. The transaction integrates Fanalists’ SaaS data-marketing solutions into Tech'4'Team’s Arenametrix platform, strengthening the group’s Benelux presence and accelerating growth in sport, media and events markets."

Hugo Avocats advised Tech'4'Team, Legaltree advised the sellers and N/P notarial partners B.V. acted for the sellers on the Dutch notarial aspects of the transaction. The transaction concerns the acquisition by Tech'4'Team, publisher of the Arenametrix platform, of Fanalists B.V., a Dutch company offering SaaS data-marketing solutions to sport, media and events organisations. The acquisition represents a key step in Tech'4'Team's European development strategy. By acquiring Fanalists, Tech'4'Team strengthens its presence in the Benelux region, brings into the group an experienced management team and consolidates its technological offering. The complementarity of the two companies' solutions is expected to create new commercial synergies and accelerate growth across the target markets. Hugo Avocats represented Tech'4'Team with a team composed by: Geoffroy de Vries (partner, corporate) and François Galea (associate, corporate). Legaltree represented the sellers with a team composed by: Jacoline Gortzak (partner, corporate). N/P notarial partners B.V. acted for the sellers on notarial aspects with a team composed by: Tim Sillen (Kandidaat-notaris, notarial) and Janine Zijlstra (Kandidaat-notaris, notarial).

Hugo Avocats advises Tech'4'Team on acquisition of Fanalists B.V., Dutch data-driven marketing firm for sport and media

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