VPBG advises Circana on acquisition of Nielsen’s Marketing Mix Modeling business

"VPBG, through its strategic alliance with Dentons, advised Circana on its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business. The deal expands Circana’s global presence and strengthens its analytics and measurement capabilities."

VPBG, through its strategic alliance with Dentons, advised Circana on its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business. The transaction involves Circana’s purchase of Nielsen’s MMM business. The acquisition is a strategic move intended to expand Circana’s global presence and to enhance its analytics and measurement capabilities in marketing and media evaluation. VPBG represented Circana with a team composed by: Bruna Gobbi (partner) and Rachel Loschiavo (senior associate).

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VPBG advises Circana on acquisition of Nielsen’s Marketing Mix Modeling business

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