Vision Healthcare acquires Nordic Nutriment and adds VitaYummy to its portfolio

"Plesner advised Vision Healthcare, a Belgium-headquartered consumer healthcare platform, on its acquisition of the entire share capital of Nordic Nutriment ApS, owner of the Danish VitaYummy brand. The deal adds premium vegan gummy vitamins to Vision Healthcare’s vitamins and supplements portfolio and marks its first acquisition in Denmark."

Plesner represented client(s) Vision Healthcare in connection with its acquisition of the entire share capital of Nordic Nutriment ApS. Vision Healthcare, a consumer healthcare platform headquartered in Belgium, has acquired Nordic Nutriment ApS, the company behind the Danish health and wellness brand VitaYummy. The acquisition brings the VitaYummy brand into Vision Healthcare’s broader portfolio of vitamins and nutritional supplements. VitaYummy is known for its premium vegan gummy vitamins. Vision Healthcare is a digital-first, omni-channel platform focused on self-care and health-oriented brands across Europe. This transaction is Vision Healthcare’s first acquisition in Denmark and represents an important milestone in the company’s strategy to expand and strengthen its presence in the Nordic region. Plesner represented client(s) Vision Healthcare with a team composed by: Brian Bundgaard, Iben Møller Vollesen and William Hellmann.

Vision Healthcare acquires Nordic Nutriment and adds VitaYummy to its portfolio

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