24 Nov 2025

ADVANT Beiten Advises Zoot Sports on Acquisition of Tailwind Brands GmbH

"ADVANT Beiten advised Zoot Sports (Carlsbad, CA) on its acquisition of Tailwind Brands GmbH (Bönen, Germany). The transaction secures Zoot direct access to European distribution and strengthens its position in triathlon and endurance sports; the transaction value was not disclosed."

ADVANT Beiten advised Zoot Sports on its acquisition of Tailwind Brands GmbH, acting for Zoot Sports (buyer) in the transaction. The transaction will give Zoot Sports direct access to the European market and to Tailwind's existing distribution structures and long-standing trading relationships. It strengthens Zoot's market position in the triathlon and endurance sports sector and forms an important step in the buyer's European growth strategy. The parties have agreed not to disclose the transaction volume. Zoot Sports, founded in 1983 in Kona, Hawaii, is a specialist manufacturer of apparel, footwear and equipment for triathletes and endurance athletes, and is one of the world's leading brands in this segment, selling in more than 25 countries. Since 2023 Zoot has been part of the Italian MVC Group. Tailwind Brands GmbH, based in Bönen, specialises in distribution and brand management of premium sports and lifestyle brands, with an established distribution network in the DACH region and long-standing partnerships with leading sports retailers and online platforms. ADVANT Beiten supported Zoot throughout the entire acquisition process, including legal and tax due diligence, transaction structuring, negotiation of the transaction agreements and the successful closing. ADVANT Beiten represented Zoot Sports with a team composed by: Dr. Markus Ley (Corporate/M&A, Munich), Dr. Erik Schmid (Employment Law, Munich), Virginia Mäurer (Employment Law, Munich), Susanne Klein (IP/IT, Frankfurt), Jason Komninos (IP/IT, Frankfurt), Markus Linnartz (Tax, Dusseldorf), Petra Fendt (Banking & Finance, Munich) and Anja Fischer (Real Estate, Munich).
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