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20 Nov 2025

Bruzzo Dubucq and partners represent over 100 French brands and 12 trade federations in legal action against Shein

"Bruzzo Dubucq, with several collaborating firms, represents around 100 French ready-to-wear brands and 12 trade federations in proceedings before the Tribunal de commerce d'Aix-en-Provence against Shein, seeking compensation for alleged economic harm caused by unfair commercial practices following recent regulatory sanctions."

Bruzzo Dubucq, in collaboration with DRUJON d'ASTROS & Associés, SCP ERMENEUX-ARNAUD-CAUCHI & Associés, LX Avocats, MATHIEU-DABOT & Associés, Moatti Avocats and Pietra et Associés, represented approximately one hundred French ready-to-wear brands (clothing, footwear, accessories) and twelve trade federations in judicial proceedings against Shein. The action, brought before the Tribunal de commerce d'Aix-en-Provence, seeks compensation for the economic prejudice allegedly suffered by the French brands as a result of Shein's unfair commercial practices. The claim follows allegations of repeated breaches of the law and references recent regulatory sanctions imposed on Shein, including fines of €150 million by the CNIL and €40 million by the DGCCRF (Ministry of the Economy). Bruzzo Dubucq represented the brands and federations with a team composed by: Cédric Dubucq (lead), Étienne Feildel (associate), Tristan Girard-Gaymard (associate), Baptiste Daligaux (associate), Anthony Roustan (associate), Vanille Launay (collaborator), Jean Bruschi (collaborator), Charles Agostinelli (collaborator) and Mathis Campestrin (collaborator). DRUJON d'ASTROS & Associés acted in collaboration on behalf of the same clients with a team composed by: Nicolas Drujon d'Astros. SCP ERMENEUX-ARNAUD-CAUCHI & Associés acted in collaboration on behalf of the same clients with a team composed by: Agnès Ermeneux. LX Avocats acted in collaboration on behalf of the same clients with a team composed by: Françoise Boulan, Romain Cherfils and Pierre-Yves Imperatore. MATHIEU-DABOT & Associés acted in collaboration on behalf of the same clients with a team composed by: Gilles Mathieu and Quentin Mathieu. Moatti Avocats acted in collaboration on behalf of the same clients with a team composed by: Lionel Moatti. Pietra et Associés acted in collaboration on behalf of the same clients with a team composed by: Xavier Pietra. The scientific direction of the dossier was entrusted to Professors Daniel Mainguy and Walid Chaiehloudj.
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