17 Nov 2025

Latham & Watkins Advises Procurant on Acquisition by GrubMarket

"Latham & Watkins LLP advised Procurant in its sale to GrubMarket. GrubMarket, an AI-powered technology enabler and major private food eCommerce company, has acquired Procurant, a Los Gatos–based SaaS provider that streamlines fresh procurement, order management and regulatory compliance for the fresh food supply chain."

Latham & Watkins LLP advised Procurant in its transaction with GrubMarket. GrubMarket, the AI-powered technology enabler and digital transformer of the American food supply chain industry and one of the largest private food eCommerce companies globally, has completed the acquisition of Procurant. Procurant, based in Los Gatos, California, is a leading SaaS platform that streamlines fresh procurement, order management and regulatory compliance for the fresh food supply chain. Latham & Watkins LLP represented Procurant with a team composed by: Emerging Companies & Growth team led by Bay Area partner Alex Kassai and Boston partner Dan Hoffman, with associates Saem Kim, Justin Tzeng, and Maayan Chinn; tax advice by Bay Area partner Kirt Switzer, with associate Gregory Conyers; benefits advice by Bay Area partner James Robinson; labor and employment advice by Bay Area partner Oswald Cousins; and intellectual property advice by Bay Area counsel Arielle Singh, with associate Fiona Gillan.
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