17 Nov 2025

Viguié Schmidt & Associés Advises Fresh Food Village on Sale to Menissez Group

"Viguié Schmidt & Associés (VSA) advised Fresh Food Village in its sale to the Menissez group, which was represented by Skadden, Arps, Slate, Meagher & Flom LLP. Fresh Food Village, founded in 1995 and led by CEO Jean‑Marc Krief, reported approximately €60M in revenue in 2024 and markets products under private labels and its Regent’s Park brand."

Viguié Schmidt & Associés (VSA) advised Fresh Food Village, and Skadden, Arps, Slate, Meagher & Flom LLP advised the Menissez group in the transaction. The transaction concerns the sale of Fresh Food Village to the Menissez group. Fresh Food Village, a specialist in bakery products, was founded in 1995 by Jean‑Marc Krief, who remains its CEO. The company has established itself as a reference player in the manufacture and distribution of premium bakery products, offering a broad range sold both under private labels and under its own Regent’s Park brand. Fresh Food Village reported revenue of approximately €60 million in 2024. This operation opens a new phase of development for Fresh Food Village. The company will benefit from the Menissez group’s industrial and commercial support to reinforce its market position in the bakery sector and to accelerate its growth in France and internationally. Viguié Schmidt & Associés (VSA) represented Fresh Food Village with a team composed by: Louis Chenard, partner (corporate / M&A); Louise Dilé, associate (corporate / M&A); Christel Alberti, partner (tax); Mélanie Teixeira, associate (tax); Iñaki Saint-Esteben, partner (competition); Mélissa Merle, associate (competition). Skadden, Arps, Slate, Meagher & Flom LLP represented the Menissez group.
Read the full story

Register for free to access daily news.

Register Free
We use cookies to improve your experience, analyze traffic, and serve targeted ads. Read our Cookie Policy.

Cookie Preferences

Customize your cookie settings. Necessary cookies are always enabled.

Strictly Necessary

Required for the website to function (e.g. login, security).

Analytics & Statistics

Help us understand how visitors interact with the website.

Marketing & Ads

Used to deliver relevant ads and track effectiveness.