17 Nov 2025

Khaitan & Co Advises Godrej Consumer Products on ₹449 Crore Acquisition of Muuchstac

"Khaitan & Co advised Godrej Consumer Products Limited on its ₹449 crore acquisition of the Muuchstac men's grooming and skin-care business from Triology Solutions Private Limited by way of a slump sale on a going concern basis. The acquisition covers manufacturing, development, marketing, distribution and sale of Muuchstac products, a brand known for its Ocean Face Wash for Men."

Khaitan & Co advised Godrej Consumer Products Limited in its acquisition of the Muuchstac business from Triology Solutions Private Limited. The transaction involved the acquisition, by way of a slump sale on a going concern basis, of the business engaged in the manufacturing, development, design, marketing, distribution, sale, retail and trading of men’s grooming and skin-care products under the Muuchstac brand. The deal was completed for a consideration of ₹449 crore. The Muuchstac brand is noted as one of India’s fastest-growing men’s grooming brands and is particularly known for its Ocean Face Wash for Men. Khaitan & Co represented client(s) Godrej Consumer Products Limited with a team composed by: Rahul Dutt (Partner), Soumil Garg (Partner), Meha Patel (Senior Associate), Vivek Badkur (Associate) and Priyadarshini Dutt (Associate), with assistance from the following specialists: due diligence — Anshita Agrawal (Associate) and Yashvi Mohta (Associate); employment law aspects — Deepak Kumar (Partner) and Varsha Raman (Associate); intellectual property law aspects — Nirupam Lodha (Partner), Gautam Wadhwa (Senior Associate) and Akriti Shashni (Senior Associate); tax law aspects — Jimmy Bhatt (Partner) and Jinisha Jain (Senior Associate).
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