Field Seymour Parkes Advises SWIF on Equity Investment in Sustainable Travel Innovator STAXY

Field Seymour Parkes advised the British Business Bank’s South West Investment Fund (SWIF), via appointed fund manager The FSE Group, on its equity investment into sustainable travel business STAXY. The wider funding round also included participation from Angel Investors Bristol. The investment will support STAXY as it accelerates through its early growth phase, secures key commercial contracts and further develops its proprietary technology ahead of a subsequent funding round. The transaction forms part of a broader financing round aimed at scaling the company's market presence and product offering. Founded in 2020 by friends from the University of Exeter and the University of Bath, STAXY is an AI-driven business reshaping travel across sport, events, business and education. The company, born from a desire to make event travel more affordable, convenient, safe and sustainable, has an initial focus on the sports sector. Its flagship solution is already in use with Aston Villa F.C., and a new partnership is being launched with the University of Manchester. The sporting sector faces growing pressure to introduce sustainability measures: football alone accounts for an estimated 30 million tonnes of annual carbon emissions globally, and fan travel is a major contributor to the environmental impact of major events. STAXY addresses this challenge with a smart travel platform that integrates directly into club apps and websites to give fans access to cost-effective, greener and more convenient travel options while providing clubs and event organisers with actionable data to inform smarter, more sustainable travel strategies. STAXY's platform combines GPS and motion data from mobile devices with machine learning to produce travel insights. A bespoke sustainability dashboard delivers metrics on emissions, travel patterns, distance and cost, enabling better planning, accountability and measurable progress toward net-zero goals. "Travel to events is often expensive, inefficient, and environmentally damaging," said Will Line, CEO and Co-founder of STAXY. "STAXY exists to change that. Our technology gives fans better options and clubs better data. With this new investment, we'll be able to build on our early momentum, deepen our technology offering, and scale our impact across the events industry." Matt Browning, Investment Manager at The FSE Group, commented: "STAXY has developed a proven product that is already gaining strong traction with top-tier football clubs and the feedback from early customers is very positive. The committed and forward-thinking management team is supported by investors who are well-respected professionals in the industry. With a scalable business model and a clear path to growth, we're excited to be supporting them at this critical stage of their journey." Field Seymour Parkes represented the British Business Bank’s South West Investment Fund, via appointed fund manager The FSE Group, with a team composed by: Penelope Garden, Head of Private Equity and Venture Capital.

Field Seymour Parkes Advises SWIF on Equity Investment in Sustainable Travel Innovator STAXY

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