11 Nov 2025

Simmons & Simmons advises Petal Group on investment from Quintas Capital

"Simmons & Simmons advised Petal Group on an investment from Quintas Capital’s Managed Equity Fund. Petal Group is a floral gifting and e‑commerce business operating Flowers.ie, FlowersDirect.ie, BloomMagic.ie and Flowers.ae across Ireland and the UAE."

Simmons & Simmons advised Petal Group in connection with an investment by Quintas Capital’s Managed Equity Fund. The transaction concerns an equity investment by Quintas Capital’s Managed Equity Fund into Petal Group, a floral gifting and e-commerce business headquartered across Ireland and the UAE. Petal Group operates a portfolio of leading online flower brands — Flowers.ie, FlowersDirect.ie, BloomMagic.ie and Flowers.ae — which together deliver thousands of high-quality floral gifts each week across Ireland and the UAE. Simmons & Simmons represented Petal Group with a team composed by: David Brangam, partner and Head of Corporate in Dublin, supported by cross-border M&A specialists from the firm’s Dublin and Dubai offices. Commenting on the deal, David Brangam said: "We really enjoyed partnering with the Petal Team on the deal which showcases our cross-border PE capabilities."
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