11 Nov 2025

JSA Advises CPP Group on ₹174 Crore Sale of Indian Subsidiary to One Assist

"JSA Advocates & Solicitors advised CPP Group on the sale of its entire 100% shareholding in CPP Assistance Services Private Limited to One Assist Consumer Solutions Private Limited and its affiliate for ₹174 crore. CPP India provides white‑label assistance and protection services in partnership with banks, NBFCs and fintech companies across India."

JSA Advocates & Solicitors advised the CPP Group in connection with the sale of its Indian subsidiary to One Assist Consumer Solutions Private Limited and its affiliate. The transaction involved the sale by CPP Group of its entire 100% shareholding in CPP Assistance Services Private Limited to One Assist Consumer Solutions Private Limited and its affiliate for a consideration of ₹174 crore. CPP India is engaged in providing assistance and protection services and offers a suite of white‑labelled products in partnership with banks, NBFCs and fintech companies across India. JSA Advocates & Solicitors represented CPP Group with a team composed by: Ajay G. Prasad (Partner) who led the transaction; Shivani Jain (Senior Associate); Associates Deviah Chinnappa and Rishi Sandill; and Company Secretary Krishna Lahoty. The tax law aspects were advised by Kumarmanglam Vijay (Partner), Surajkumar Shetty (Partner) and Tejasvi Shukla (Associate).
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