05 Nov 2025

"WeRoad Secures Investment from FMZ Ventures to Expand Experience Economy Leadership"

"WeRoad, a European company specializing in group travel experiences, has secured new foreign investors through a secondary investment round led by FMZ Ventures, a US venture capital fund focused on the experience economy. Legal support was provided by Baker McKenzie and Russo De Rosa Associati."

Baker McKenzie and Russo De Rosa Associati participated in the transaction, assisting FMZ Ventures and WeRoad, respectively. The transaction involved WeRoad, a leading European scale-up in the IRL economy and group experiences sector, completing a secondary investment round to bring in new foreign investors, led by the FMZ Ventures fund. The Baker McKenzie team advising FMZ Ventures was led by Partner Paolo Ghiglione, with assistance from Counsel Chiara Marinozzi. Russo De Rosa Associati assisted WeRoad in the transaction.
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