03 Nov 2025

"Clifford Chance Advises Mäurer & Wirtz on Strategic Acquisition of Classic Parfums and The Nose Behind"

"Clifford Chance, a global law firm, has advised Mäurer & Wirtz, a leading European fragrance manufacturer, on its acquisition of Classic Parfums and The Nose Behind. These entities will continue operating independently under Mäurer & Wirtz, focusing on luxury and niche segments. The acquisition, expected to be finalized by January 2026, marks a significant milestone in Mäurer & Wirtz's growth strategy and is the company's second-largest acquisition after the 4711 brand."

Clifford Chance, a global law firm, advised Mäurer & Wirtz, one of Europe's leading fragrance manufacturers, on the acquisition of Classic Parfums and The Nose Behind. Mäurer & Wirtz's in-house legal team, led by Florian Bongard (Head of Legal), with support from Timo Jansen and Markus Peter, also participated in the transaction. The transaction involves Mäurer & Wirtz acquiring Classic Parfums and The Nose Behind, which will continue to operate as independent entities in the luxury and niche fragrance segments under Mäurer & Wirtz's umbrella. The acquisition, subject to customary regulatory approvals, is expected to be completed on 1 January 2026. This marks a strategic milestone for Mäurer & Wirtz, representing the second-largest acquisition in the company's history after its purchase of the 4711 brand. The Clifford Chance team included Simon Schmid (Partner, Corporate, Düsseldorf), Varinia Binn (Senior Associate, Corporate, Düsseldorf), Ribana Piontek (Senior Associate, Corporate, Düsseldorf), Sebastian Ritz (Partner, Employment, Düsseldorf), Alexander Stemmler (Senior Associate, Employment, Düsseldorf), Max Klein (Associate, Employment, Düsseldorf), Gunnar Sachs (Partner, Healthcare & Life Sciences, Düsseldorf), Pia-Sophie Weber (Associate, Healthcare & Life Sciences, Düsseldorf), Niklas Heinkes (Associate, Healthcare & Life Sciences, Düsseldorf), Dominik Engl (Partner, Tax, Frankfurt), Claus-Peter Knöller (Counsel, Tax, Frankfurt), Alex Cook (Partner, Corporate, München), Julia Galera (Trainee Solicitor, Global Financial Markets, London), Nicolas Hohn-Hein (Counsel, IP, Düsseldorf), Marie-Ann Netz (Associate, IP, Düsseldorf), Philipp Stoecker (Partner, Real Estate, Frankfurt), Laura Spohn (Associate, Real Estate, Frankfurt), Dimitri Slobodenjuk (Partner, Antitrust, Düsseldorf), Johannes Lüer (Senior Associate, Antitrust, Düsseldorf), and Maxim Polo Leon (Associate, Antitrust, Düsseldorf).
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