03 Nov 2025
"Clifford Chance Advises Mäurer & Wirtz on Strategic Acquisition of Classic Parfums and The Nose Behind"
"Clifford Chance, a global law firm, has advised Mäurer & Wirtz, a leading European fragrance manufacturer, on its acquisition of Classic Parfums and The Nose Behind. These entities will continue operating independently under Mäurer & Wirtz, focusing on luxury and niche segments. The acquisition, expected to be finalized by January 2026, marks a significant milestone in Mäurer & Wirtz's growth strategy and is the company's second-largest acquisition after the 4711 brand."