"Stride-Up Joins Humind Digital to Strengthen Leadership in Digital Transformation and AI"

**Press Release: Law Firms and Lawyers Involved in the Transaction** The transaction involved the participation of three law firms: Veil Jourde, which advised Stride-Up on corporate and contractual aspects; Aublé, which assisted Stride-Up on tax matters; and Taylor Wessing, which represented Kresk and Humind Digital on M&A and tax aspects. **Transaction Overview** Stride-Up, a leading digital marketing and performance agency founded in December 2019, has achieved significant growth, averaging nearly 30% annually over the past three years. The agency, which employs 80 professionals and offers expertise across paid media marketing, content creation, SEO, CRM, Amazon, and AI, serves major clients such as Darty, Puig, Payfit, Tape à l’oeil, Cabaïa, Unbottled, and The Bradery. Stride-Up has now joined Humind Digital, a venture formed by Kresk Développement and entrepreneur Mathieu Delin, through a majority stake acquisition. This integration will enable Stride-Up to leverage synergies, including access to commercial partners, shared innovation, and mutualized support functions, while contributing its expertise in digital marketing and AI. The acquisition marks a foundational step for Humind Digital in its ambition to become a key player in digital transformation and artificial intelligence consulting. **Lawyers Involved in the Transaction** - **Veil Jourde**: Gabriel d’Amécourt (Partner, Corporate and Contractual), Clara Muhar (Associate, Corporate and Contractual), Romy Kaadi (Associate, Corporate and Contractual). - **Aublé**: Alexis Grajales (Partner, Tax). - **Taylor Wessing**: Laurence Lapeyre (Partner, M&A), Sarah Erena (Associate, M&A), Elodie Vardon (Associate, M&A), Gwendal Chatain (Partner, Tax), Antoine Bazart (Associate, Tax).

"Stride-Up Joins Humind Digital to Strengthen Leadership in Digital Transformation and AI"

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