KeBeK Private Equity Acquires Majority Stake in Dutch Luxury Brand JANZEN

"KeBeK Private Equity, a Belgian investment fund, has acquired a majority stake in JANZEN, a Dutch affordable luxury brand specializing in home and body products. JANZEN sells its products through a network of over 1,000 retailers and online channels. The company's founder and CEO will remain involved, and a new partnership with Chantal Janzen as a key ambassador has been established. KeBeK focuses on investing in medium-sized companies with growth potential and supports their management teams in strategic development."

**Law Firms Involved in the Transaction:** The law firm De Metz, represented by Peter Visser and Marlon van der Maat, acted for KeBeK Private Equity in the acquisition of a majority stake in JANZEN. **Transaction Overview:** KeBeK Private Equity, a Belgian private equity investment fund, has acquired a majority stake in JANZEN, a Netherlands-based affordable luxury brand that offers home and body products. JANZEN primarily sells its products through a B2B network of over 1,000 specialized retailers, as well as through e-commerce channels and a flagship store located in Den Bosch. Following the acquisition, JANZEN's founder Gertjan Schot and CEO Ivovan Ierland will continue in their roles, and the partnership with &C Media will be strengthened, with Chantal Janzen becoming a key ambassador and shareholder of the company. **Lawyers Involved:** - **Peter Visser** - De Metz (Senior Associate) - **Marlon van der Maat** - De Metz (Associate)

KeBeK Private Equity Acquires Majority Stake in Dutch Luxury Brand JANZEN

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