27 Oct 2025

"SUGAR Cosmetics and Myntra Launch New Skincare and Makeup Brand 'Molten Beauty' for Young Indian Consumers"

"SUGAR Cosmetics has teamed up with Myntra to launch Molten Beauty, a new skincare and makeup brand targeting young Indian consumers. The joint venture is represented by VERTICES PARTNERS for SUGAR Cosmetics and Khaitan & Co for Myntra."

In a recent joint venture transaction, VERTICES PARTNERS represented SUGAR Cosmetics, while Khaitan & Co advised Myntra. The transaction involves SUGAR Cosmetics partnering with Myntra to launch Molten Beauty, a new skincare and makeup brand targeting young Indian consumers. The VERTICES PARTNERS team was led by Vinayak Burman (Founder and Managing Partner), with support from Vikrant Anand (Partner), Varun Kaka (Principal Associate), Anushree Pathak (Senior Associate), and Associates Srishti Singh and Jigar Mehta. Khaitan & Co's team was not detailed in the press release.
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