24 Oct 2025

"Yaga Secures €4 Million Investment to Expand Online Fashion Marketplace in MENA and Strengthen Presence in South Africa"

"COBALT has assisted Yaga, an Estonian online marketplace for pre-owned fashion, in securing a EUR 4 million investment in a pre-Series A funding round led by Specialist VC, with participation from H&M Group and other investors. The funding will help Yaga expand into the Middle East and North Africa and enhance its presence in South Africa. Founded in 2017, Yaga has facilitated the resale of over six million items, promoting sustainable consumption."

COBALT participated in the transaction by advising Yaga, an Estonian-founded online marketplace for pre-owned fashion, in securing a EUR 4 million investment. The pre-Series A funding round was led by Specialist VC, with participation from the Swedish fashion group H&M Group, as well as existing investors Trind Ventures, Startup Wise Guys, and a group of angel investors. This new investment will facilitate Yaga’s expansion into the Middle East and North Africa and enhance its position as the leading online fashion resale platform in South Africa. Since its founding in Estonia in 2017, Yaga has grown significantly, facilitating the resale of over six million items and promoting sustainable consumption. The COBALT team that advised Yaga throughout all stages of the transaction included Partner Kristel Raidla-Talur, Managing Associate Grete Kuru, and Junior Associate Paul Schifrin.
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