23 Oct 2025

"Ebsta's Cross-Border Sale to Fullcast Enhances Global Growth Potential"

"Ebsta, a London-based revenue intelligence platform, has been sold to Fullcast, a Salt Lake City provider of sales performance planning tools. The transaction was facilitated by Irwin Mitchell’s Corporate team, which has a long-standing relationship with Ebsta. CEO Guy Rubin praised Irwin Mitchell for their exceptional legal support during the complex sale process, highlighting the dedication and expertise of Legal Director Ben Gale. This partnership is expected to enhance growth opportunities for both companies."

**Law Firms Involved in the Transaction:** Irwin Mitchell's Corporate team advised Ebsta on its cross-border sale to Fullcast. **Transaction Overview:** The transaction involved the sale of Ebsta, a London-based revenue intelligence platform led by CEO Guy Rubin, to Fullcast, a Salt Lake City-based provider of sales performance planning and execution platforms. This strategic partnership aims to enhance international growth opportunities for both organizations, leveraging Ebsta's technology for data-driven forecasting and performance analysis alongside Fullcast's Go-to-Market planning and execution platform. **Lawyers Involved:** - Ben Gale, Legal Director, Irwin Mitchell, Corporate team.
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