21 Oct 2025

TCC Concept Limited Acquires Majority Stake in India's Leading Online Furniture Marketplace, Pepperfry

"TCC Concept Limited has acquired a 95.18% stake in Pepperfry Limited, India's largest online marketplace for furniture and home décor, with legal advice from Khaitan & Co. This acquisition enhances TCC's presence in the e-commerce sector and aligns with its strategy to develop technology-driven consumer platforms."

Khaitan & Co participated in the transaction by advising TCC Concept Limited in its acquisition of a 95.18% stake in Pepperfry Limited, India's largest omnichannel furniture and home goods marketplace, from its existing shareholders. The acquisition significantly enhances TCC Concept’s presence in the e-commerce sector and aligns with its strategy of building technology-enabled consumer platforms. The transaction team from Khaitan & Co included: - Gautam Suseel (Partner) - Neekesh Shetty (Principal Associate) - Aanchal Khandelwal (Associate) - Pooja P N (Associate) Additional support was provided by: - Abhishek Dadoo (Partner) and Anvita Mishra (Counsel) on regulatory aspects - Ashutosh Sharma (Partner), Deepak Kumar (Partner), Ifrazunnisa Khan (Principal Associate), Akshay Madan (Senior Associate), and Associates Ananya Gandhi, Devyani Modi, Radhika Goenka, Varsha Sankara Raman, Ankur Jhunjhunwala, and Ishaan Nagarkatti on due diligence and transaction structuring aspects - Anshuman Sakle (Partner), Soham Banerjee (Counsel), and Vrinda Bhardwaj (Associate) on anti-trust aspects.
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