"Labelium Rebrands as Cosmo5 and Expands with Acquisition of Digital Marketing Agency Storeis"

"Labelium, an international digital marketing group, has rebranded as Cosmo5 and announced the acquisition of Storeis, a digital marketing agency based in Padova. Founded in Paris in 2001, Cosmo5 manages 250 brands and generates over 15 million euros in revenue in Italy. The integration of Storeis, which employs 95 professionals and anticipates over 7 million euros in revenue by 2025, aims to enhance Cosmo5's strategic and data-driven approach in the Italian market. This move will allow Cosmo5 to offer a comprehensive range of services from direct-to-consumer to marketplace solutions, combining consulting and execution in media, commerce, and data."

**Law Firms Involved in the Transaction:** McDermott Will & Emery assisted Cosmo5, while Gianni & Origoni represented Storeis in the transaction. **Transaction Overview:** Labelium, an international digital marketing group, has undergone a strategic rebranding to become Cosmo5 and has announced the acquisition of Storeis, a digital marketing agency based in Padova. Founded in Paris in 2001, Cosmo5 manages 250 brands and generates over 15 million euros in revenue in Italy. The integration of Storeis, which employs 95 professionals and is projected to achieve over 7 million euros in revenue by 2025, aims to enhance Cosmo5's strategic and data-driven approach, providing a broader, scalable, and results-oriented offering in the Italian market. **Legal Teams:** - **McDermott Will & Emery:** - Fabrice Piollet (Partner, Paris) - Ettore Scandale (Partner) - Oscar Arcà (Counsel) - Emma Greselin (Associate) - Mario Marzo (Trainee) - **Gianni & Origoni:** - Emanuele Grippo (Partner) - Luigi Maraghini Garrone (Partner) - Andrea Baccarin (Managing Associate)

"Labelium Rebrands as Cosmo5 and Expands with Acquisition of Digital Marketing Agency Storeis"

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