"Atalanta Bergamasca Calcio Partners with New Balance as Official Kit Sponsor and Names Stadium New Balance Arena"

"Legance has assisted Atalanta Bergamasca Calcio in negotiating strategic partnership and sponsorship agreements with New Balance, making New Balance the Official Kit Sponsor for the current sports season and granting them naming rights to the historic stadium in Bergamo, now called New Balance Arena. This marks a historic moment as it is the first time New Balance has associated its name with a professional sports team's stadium. The Legance team included Andrea Botti, Riccardo Paganin, and Filippo D’Amato, while New Balance was supported by its in-house legal team."