"Next Step Influence Acquires Majority Stake in Corporate Agency Madame Bovary"

"De Pardieu advised Next Step Influence, a strategic communication group formed from the merger of Antidox and ESL Rivington within the ADIT Group, on its acquisition of a majority stake in the Paris-based corporate creation agency Madame Bovary. Founded in 2014 by Pascal Couvry, Madame Bovary specializes in creating communication campaigns for businesses, institutions, and associations. The De Pardieu team included Sandra Aloui, Nelly Achille, and Matthieu Siossian. Other firms involved in the transaction were Squair and Ryder & Davis."

**Law Firms Involved in the Transaction:** De Pardieu advised Next Step Influence, a strategic communication group formed from the merger of Antidox and ESL Rivington within the ADIT Group, a European leader in strategic intelligence, in the acquisition of a majority stake in the corporate creation agency Madame Bovary. Squair acted as counsel for the founders/sellers, while Ryder & Davis provided M&A advice to the founders/sellers. **Transaction Overview:** The transaction involved Next Step Influence acquiring a majority stake in Madame Bovary, a corporate creation agency established in 2014 by Pascal Couvry and based in Paris. Madame Bovary specializes in supporting companies, institutions, and associations in designing communication campaigns and strategies that effectively engage diverse audiences. **Lawyers Involved:** The De Pardieu team included: - Sandra Aloui (Partner, Corporate) - Nelly Achille (Associate, Corporate) - Matthieu Siossian (Associate, Corporate) The other law firms involved were: - Squair: Founding counsel for the sellers - Ryder & Davis: M&A counsel for the sellers.

"Next Step Influence Acquires Majority Stake in Corporate Agency Madame Bovary"

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