17 Oct 2025

"reverse.fashion GmbH Secures Pre-Seed Funding to Revolutionize Textile Recycling with AI Technology"

"Berlin-based start-up reverse.fashion GmbH has completed a successful pre-seed financing round, focusing on AI technologies for automated sorting of used textiles to promote sustainability in the fashion industry. KISORA led the investment, with H&M Group also participating. The company aims to enhance recycling processes for used clothing through AI, RFID technology, and automated image recognition. Legal support for the financing was provided by HEUKING, which has a history of advising start-ups and VC investors."

In the recent pre-seed financing round for the Berlin-based start-up reverse.fashion GmbH, the law firm HEUKING provided legal advice to the company. reverse.fashion GmbH, which specializes in developing AI-based technologies for the automated sorting of used textiles, successfully secured a six-figure investment, with KISORA as the lead investor and H&M Group among the other investors. The start-up aims to enhance the sustainable transformation of the fashion and textile industry by utilizing artificial intelligence, RFID technology, and automated image recognition to efficiently identify, classify, and prepare used clothing for recycling. The HEUKING team that supported reverse.fashion GmbH in this transaction included Dr. Patrick Müller, LL.M. (Partner, VC, Düsseldorf), Dr. Ruben Hofmann (Partner, IP, Cologne), Laura Jochem, LL.M. (Associate, VC, Düsseldorf), and Lena Kurth, LL.M. (Associate, IP, Cologne).
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