15 Oct 2025

"Cooper Consumer Health Wins Trademark Dispute in Dutch Supreme Court"

"Cooper Consumer Health won a legal battle against P.K. Holdline B.V. in the Dutch Supreme Court regarding the use of its LEEF VITAAL trademark on food supplement packaging. The court ruled that P.K. had acquiesced to Cooper's use of the mark for over five years, and changes in packaging did not constitute a new infringement. The Supreme Court upheld the lower court's decision, confirming that a trademark owner's rights cannot be revived simply due to modifications that are non-distinctive."

**Law Firms Involved:** The law firms involved in the transaction were Hoyng Rokh Monegier, which represented Cooper Consumer Health, and P.K. Holdline B.V. **Transaction Description:** On 10 October 2025, Cooper Consumer Health (formerly Vemedia) achieved a significant legal victory against P.K. Holdline B.V. before the Dutch Supreme Court, concluding a protracted legal dispute that lasted nearly six years. The case revolved around the use of Cooper's LEEF VITAAL trademark on food supplement packaging, which P.K. Holdline claimed infringed upon its LUCOVITAAL marks. The Supreme Court upheld the Court of Appeal's decision, which found that P.K. Holdline had acquiesced to Cooper's use of the trademark for over five years, thus forfeiting its right to object. The Court of Appeal also determined that changes made to Cooper's packaging in 2019 were non-distinctive and did not constitute a new infringing use. **Lawyers Involved:** Cooper Consumer Health was represented before the Supreme Court by Frank Eijsvogels and Joris van Manen. Joris van Manen also represented Cooper in the lower courts. The press release does not specify the seniority or practice areas of the lawyers involved.
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