13 Oct 2025

Italian Startup Tuidi Secures €3 Million Investment to Enhance Machine Learning Platforms for Retail Sector

"Tuidi, an Italian startup specializing in machine learning platforms for large-scale retail, has successfully raised €3 million in an investment round led by institutional investors Vertis sgr and Azimut. The funding aims to enhance Tuidi's technological brand positioning and product offerings, particularly through the use of AI agents and generative AI. The investment process was supported by legal teams from various firms, including TARGET and Studio Notarile Ricci & Radaelli."

**Law Firms Involved in the Transaction:** The law firms that participated in the transaction include Pezcoller Law Firm, which assisted Tuidi, and TARGET, which represented Vertis sgr and Azimut. Additionally, the Notary Office Ricci & Radaelli, led by Notary Alessandra Radaelli, was also involved. **Transaction Overview:** Tuidi, an Italian startup founded by Giulio Martinacci and Vincenzo Morelli, specializing in the development of proprietary machine learning platforms for large-scale retail, has successfully completed a €3 million investment round. This round was subscribed by two institutional investors: Vertis sgr, through the funds Vertis Venture 6 Digital Sud (partially funded by the European Union's Next Generation EU) and Vertis Venture 7 Digital Puglia, and Azimut, through the Azimut Eltif funds – Venture Capital ALIcrowd III and IV, as well as the Azimut Digital Equity Italy fund managed by Azimut Libera Impresa SGR. QBerg, a player in market research and price intelligence, also participated in the operation and will serve as a strategic partner in the development plan. With this investment, Tuidi aims to strengthen its technological brand positioning in the market and enhance its products through the use of AI agents and generative AI. **Legal Team Details:** - **Pezcoller Law Firm:** - Francesco Pezcoller (Lawyer, Corporate and Contract Law) - Claudia Sconza (Team Member) - Riccardo Fichera (Team Member) - **TARGET:** - Roberto Nigro (Partner) - Sara Aratari (Senior Associate) - **Notary Office Ricci & Radaelli:** - Alessandra Radaelli (Notary)
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