09 Oct 2025

MARI Expands Global Reach with Multiple Acquisitions from Endeavor Group Holdings

"MARI, a global events and experiences company, has acquired several assets from Endeavor Group Holdings, including IMG's international tennis events portfolio, the contemporary art organization Frieze, and a majority stake in Barrett-Jackson, a premium collector car auction brand. The tennis portfolio features major tournaments like the Miami Open and Mutua Madrid Open, as well as other significant WTA events and exhibitions. Latham & Watkins is representing Endeavor in this transaction."

Latham & Watkins represented Endeavor Group Holdings, Inc. in a significant transaction involving multiple acquisitions by MARI, a global events and experiences company. The transaction includes the acquisition of IMG’s portfolio of international tennis events, the contemporary art organization Frieze, and a majority ownership interest in Barrett-Jackson, a premium collector car auction and automotive lifestyle brand. The tennis portfolio encompasses prestigious ATP Masters 1000 and WTA 1000 tournaments, such as the Miami Open presented by Itaú and the Mutua Madrid Open, along with other leading WTA events and major ATP tournaments. The Latham & Watkins corporate deal team involved in this transaction was led by New York partner Michael Anastasio and Chicago partner Sean Parish, with support from associates Daniel Weissman, Nancy Zhu, and Sofia Skara.
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