Veil Jourde Advises Groupe IFOP on Acquisition of NellyRodi

Veil Jourde advised Groupe IFOP, and McDermott Will & Schulte advised NellyRodi in the transaction. Groupe IFOP has acquired NellyRodi, a pioneering agency in foresight and strategic consulting for the creative industries. Founded in 1985 by Nelly Rodi, the agency is recognised for its socio-cultural and creative trend expertise, supporting brands in strategy definition, offer development and business model evolution. Historically strong in Beauty, Luxury, Fashion and Lifestyle, NellyRodi now operates internationally with offices in Paris, Los Angeles and Tokyo. The acquisition marks a further step in Groupe IFOP’s development as a group of research, insights and advisory brands, adding NellyRodi to its collective of complementary specialist brands alongside Ifop, Sociovision, Occurrence, Deep Opinion and Brainvalue. Veil Jourde represented client(s) Groupe IFOP with a team composed by: Laurent Jobert, partner; Enzo Niccolini, associate; and Albane Regina, associate, on corporate and contractual matters; Benoît Gréteau, partner; Charlotte Bittermann, counsel; and Arthur Seguy, associate, on tax matters; Pauline Larroque-Daran, partner; Solène Hervouët, associate; and Héloïse Pinot, associate, on employment matters; and Hervé Pillard, partner, on financing matters. McDermott Will & Schulte represented client(s) NellyRodi with a team composed by: Fabrice Piollet, partner; Boris Wolkoff, associate; and Yan Gabay, associate, on corporate matters; and Côme de Saint-Vincent, partner, on tax matters.

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Veil Jourde Advises Groupe IFOP on Acquisition of NellyRodi

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Veil Jourde Advises Groupe IFOP on Acquisition of NellyRodi

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