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26 Aug 2026

Arsene advises Eurazeo on proposed sale and reinvestment in Aroma‑Zone with Partners Group

"Arsene advised Eurazeo in exclusive discussions with Partners Group on the proposed sale of Eurazeo Capital IV’s stake in Aroma‑Zone and a reinvestment by Eurazeo Capital V alongside Partners Group, which would acquire a majority stake. The transaction is subject to regulatory approvals and customary closing conditions."

The tax law firm Arsene advised Eurazeo in the exclusive discussions with Partners Group concerning the proposed sale of Eurazeo’s stake in Aroma‑Zone and Eurazeo’s reinvestment alongside Partners Group. Aroma‑Zone, founded in 1999 by the Vausselin family, is a French brand active in natural beauty, wellness and personal care. Accompanied by Eurazeo since 2021, the company has developed an omnichannel model combining a strong digital presence with a growing network of stores while also beginning international expansion. Under the contemplated transaction, Eurazeo Capital IV and its affiliates would sell their current stake in Aroma‑Zone, while Eurazeo Capital V and its affiliates would reinvest alongside Partners Group, which would acquire a majority interest on behalf of its clients. Since Eurazeo’s entry into the capital, Aroma‑Zone has more than tripled its revenue, grown its base of active customers to over five million and launched operations in Belgium, Italy and the United Kingdom. The project is intended to support a new phase of growth for the company, including continued investment in its omnichannel platform, expansion of its international footprint and reinforcement of its French presence. Completion of the transaction remains subject to required regulatory approvals, including the information‑consultation process with employee representative bodies, clearance from the competent competition authorities and the usual closing conditions. Arsene represented Eurazeo with a team composed by: Alexandre Rocchi (partner), Anne‑Sophie Barrière (manager) and Florence Lepoutre (associate). Arsene assisted Eurazeo on the tax aspects of the transaction and performed the tax vendor due diligence.
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