Accenture Acquires Creator and Social Agency Whalar from Whalar Group

Orrick Herrington & Sutcliffe advised Whalar on the sale of Whalar Agency to Accenture, which will integrate the agency into its creative arm, Accenture Song. Accenture has acquired Whalar Agency, the leading independent creator and social agency, from Whalar Group. Whalar Agency will become part of Accenture Song, the world’s largest tech-powered creative group. Whalar is a global leader in social marketing, specializing in transforming brands into cultural drivers by unlocking the creative power of creators. Accenture Song focuses on growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, commerce transformation content and channel orchestration. The acquisition will add scaled creator and influencer engagement to Accenture Song’s customer growth capabilities. By connecting real-time insights, social commerce and AI-driven discovery, Accenture Song aims to help creators move from one-off brand activations to becoming more deeply integrated parts of customer experiences. Orrick Herrington & Sutcliffe represented client(s) Whalar with a team composed by: Jamie Moore (lead), Katie Cotton (lead), Caroline Cherassky, Jason D. Flaherty, John Narducci, Joanna Pak, Jonathan Rosen, Faraaz Samadi, Rebecca Servian, Victoria Newbold, Emma Zarb, Kristin Petersen, Rachel Leigh, Charles Sheldon, Neetu Ahlawat, Felicity Blackburn, Imtiyaz Chowdhury, Róisín Culligan, Sebastian Hummel, Abigail Parkin, Sky Stalbaumer, James Edwards, Thomas Seward, Sharon Zhou, Kevin Speranza and Simon Ulvsgaard. Orrick has advised Whalar since 2016.

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Accenture Acquires Creator and Social Agency Whalar from Whalar Group

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Accenture Acquires Creator and Social Agency Whalar from Whalar Group

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