ArentFox Schiff Advises Boston Dynamics on IP for FIFA World Cup 2026 Campaign

"ArentFox Schiff represented Boston Dynamics, Inc. in connection with its collaboration with Hyundai Motor Company and the International Association Football Federation (FIFA) on a global FIFA World Cup 2026 campaign featuring the Atlas humanoid robot, advising on intellectual property protection of related trademarks and copyrights."

ArentFox Schiff represented Boston Dynamics, Inc. in connection with its collaboration with Hyundai Motor Company and the International Association Football Federation (FIFA) on a new global campaign featuring Boston Dynamics’ humanoid robot Atlas®. The campaign was developed as part of Hyundai Motor’s “Next Starts Now” FIFA World Cup 2026™ platform and uses football (soccer) as a universal language to explore the future of human-centered robotics through expression, emotion, and sport. ArentFox Schiff has served as long-standing outside intellectual property counsel to Boston Dynamics in the global protection of the trademarks and copyrights associated with their unique robots. ArentFox Schiff represented Boston Dynamics, Inc. with a team composed by: Partners Michelle Mancino Marsh and Lindsay Korotkin; Senior Associates Elizabeth H. Denning and Felicia A. Xu; and paralegals Andrew Schmidt and Hyejin Hwang.

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ArentFox Schiff Advises Boston Dynamics on IP for FIFA World Cup 2026 Campaign

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ArentFox Schiff Advises Boston Dynamics on IP for FIFA World Cup 2026 Campaign

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