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21 Apr 2026

Broadfield Advises Wilfreda Beehive Shareholders on Sale to FirstGroup

"Broadfield advised the shareholders of Wilfreda Beehive, the Doncaster-based family-run coach and holiday operator founded in 1949, on its sale to FirstGroup. The transaction secures the business’s future by giving it access to the scale, investment and expertise of a national operator, and Broadfield guided the sellers through the entire process. The advising team was Partner Mark Metcalfe, Legal Director Ami Bhatt, Solicitor Lauren Wallace and Trainee Solicitor Lewis James."

Broadfield advised the shareholders of Wilfreda Beehive on the sale of the Doncaster-based coach operator to FirstGroup. The transaction involved the sale of Wilfreda Beehive, a family-run bus and coach operator founded in 1949 and known as a respected coach holiday brand, to national operator FirstGroup; the deal is intended to secure the company’s future by giving it access to FirstGroup’s scale, investment and expertise, and Broadfield guided the sellers throughout to ensure a seamless completion. Broadfield team: Partner Mark Metcalfe; Legal Director Ami Bhatt; Solicitor Lauren Wallace; Trainee Solicitor Lewis James. (The press release does not specify their practice areas.)
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