Amit, Pollak, Matalon & Co. Advises Optimove on Acquisition of Smartico

"Amit, Pollak, Matalon & Co. advised Optimove on its acquisition of Smartico. Optimove, a leading player‑engagement solution and creator of Positionless Marketing for iGaming and sports betting, acquired Smartico, a pioneer in gamification‑led CRM for the iGaming industry. The deal was led by Advs. Yoav Etzyon and Efrat Shpizaizen with Adv. Galya Gil, supported by Advs. Itamar Cohen and Lian Lustig (regulatory, privacy and cyber) and Adv. Omer Carmel (intellectual property)."

Amit, Pollak, Matalon & Co. advised Optimove in its acquisition of Smartico. The transaction involved Optimove — the creator of Positionless Marketing and a leading Player Engagement Solution for iGaming and sports betting operators — signing an agreement to acquire Smartico, a pioneer in gamification-led CRM marketing for the iGaming industry. The Amit, Pollak, Matalon & Co. team comprised: Adv. Yoav Etzyon (transaction lead), Adv. Efrat Shpizaizen (transaction lead), Adv. Galya Gil (co-lead), Adv. Itamar Cohen (advising on regulatory, privacy and cyber matters), Adv. Lian Lustig (advising on regulatory, privacy and cyber matters), and Adv. Omer Carmel (advising on intellectual property matters).

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Amit, Pollak, Matalon & Co. Advises Optimove on Acquisition of Smartico

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Amit, Pollak, Matalon & Co. Advises Optimove on Acquisition of Smartico

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