ad pepper sells 60% stake in ad agents advised by HEUKING

HEUKING advised ad pepper media International N.V., while the transaction was managed on the in-house side by ad pepper's General Counsel Marco Pallucchini Wrede. ad pepper media International N.V. sold its 60% stake in ad agents GmbH to the existing minority shareholders. The transaction has been completed. The divestment is consistent with the ad pepper Group's strategic shift away from digital agency services toward platform-driven business models, notably Webgains and solute. The sale of the majority stake in ad agents enables ad pepper to concentrate on synergistic and scalable business models and to consolidate financial resources for future organic and inorganic growth. Founded in 1999 and listed since 2000, ad pepper media International N.V., headquartered in Amsterdam and Nuremberg, is the holding company of the ad pepper Group, a leading European performance marketing provider. The solute holding operates price comparison portals including billiger.de, shopping.de and juhuu.at. HEUKING represented ad pepper media International N.V. with a team composed by: Dr. Alexander Schott (Lead, Corporate/M&A), Marco Bahmann (Corporate/M&A), both Stuttgart; Sven Radke, LL.M. (Capital Markets), Cologne; Fabian G. Gaffron (Tax) and Simon Pommer (Tax), both Hamburg. In-house Counsel represented ad pepper media International N.V. with a team composed by: Marco Pallucchini Wrede (General Counsel).

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ad pepper sells 60% stake in ad agents advised by HEUKING

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ad pepper sells 60% stake in ad agents advised by HEUKING

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