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27 Mar 2026

Burges Salmon advises Europa Group on sale to Principal Insurance

"Burges Salmon advised Europa Group on its sale to Principal Insurance. The transaction will see the Bristol‑based specialist broker, known for MotorCycle Direct and Ridersure, join Principal Insurance to gain scale and investment while retaining its Bristol office and team."

Burges Salmon advised Europa Group on its sale to Principal Insurance. The transaction will see Europa Group join Principal Insurance, providing the Bristol‑based specialist broker with additional scale and investment to accelerate future growth while allowing it to build on its long‑standing strengths. Europa’s Bristol office and established team will continue to play an important role in serving customers and supporting the business’s specialist propositions. Burges Salmon advised Europa Group throughout the transaction, drawing on its experience in corporate transactions across the financial services and regulated insurance sectors. Burges Salmon represented Europa Group with a team composed by: Amy Moriarty (Director, Corporate and M&A), Nick Graves (Corporate and M&A), Eleanor Furlong (Corporate and M&A) and Elena Kaltas‑Walker (Corporate and M&A).
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