20 Apr 2026
Cyril Chassaing joins Forward Global as Partner
"Cyril Chassaing joins Forward Global as Partner in the strategic communication practice, focusing on communications for professional services (law firms, consulting, audit, finance)."
At Forward Global, Chassaing will be responsible for developing relations with the professional services sector for companies and executives — notably law firms, consultancies, audit and finance players — a sector in which he has developed substantive expertise. He will join an organisation structured around some fifty partners and experienced directors and will draw on Forward Global’s global network present in Europe, North America, Africa and the Middle East.
Cyril Chassaing brings more than 20 years of experience advising executives and companies on development, protection of reputational assets and the valuation of intangible capital. He is a co‑founder and served as director general of the agency Enderby for 18 years and was later Executive Vice‑President of the agency Backbone, the latter identified in the announcement as his prior senior role. Earlier in his career he began in 2004 at the law firm Linklaters and at the strategy consultancy Day One (now PwC Legal Business Solutions), and worked at the public relations agency Hopscotch before embarking on entrepreneurship in 2008.
His recognised expertise lies in corporate and brand communications, particularly in the B2B and intellectual services universe (audit, consulting, finance, corporate law, human resources). He holds degrees from the Ecole Supérieure du Commerce Extérieur (ESCE) and Université Paris Panthéon‑Assas and also contributes annually to the Master Marketing & Communication at Université Paris II.