22 Jun 2026
Diferencia Legal appoints Vicente Franco as partner for AI, Digital Transformation and Law Firm Management
"Diferencia Legal appoints Vicente Franco as partner to lead its AI, Digital Transformation and Law Firm Management practice."
Franco is a computer engineer and holds an MBA. Prior to joining Diferencia Legal, he served as director of Technology and Innovation at Ontier, where he led the firm’s digital transformation across Spain and its international network. He subsequently served as chief operating officer at Across Legal for five years. His broader career includes executive roles at BP, NCR and SAP, and business and innovation consulting engagements for organisations including El Corte Inglés, Coca-Cola, Grifols, LinkedIn, Salesforce and Telefónica.
In his new position, Franco will lead the development of specialised services in digital transformation and law firm management, including AI governance and adoption projects, process automation, technology diagnostics and planning, LegalTech and legal ERP implementation, change management and the direction of large-scale B2C workflows. He will also drive advisory lines related to law firm growth and management, covering commercial integrations from M&A, AI-powered competitor analysis, CRM methodology implementation, business intelligence and KPI reporting, organisational design, career planning, compensation policies, performance evaluation and talent development programmes for partners and senior professionals.
David Muro, partner at Diferencia Legal, said Franco’s profile combines deep technological knowledge, strategic vision and a practical understanding of law firms’ real needs, and that they share the same view on how the legal sector should evolve and on the importance of applying technology and AI with rigour and tangible impact. Alfonso Everlet, also a partner, highlighted that Franco’s innovation approach — grounded in business needs, client proximity and a focus on delivering concrete results — aligns closely with the firm’s philosophy and strengthens its value proposition.