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04 May 2026

Asi Messing joins Herzog as partner and Head of Public Economic Law

"Herzog appoints Asi Messing, former General Counsel of the Ministry of Finance, as partner and Head of Public Economic Law; he will work in Economic Public Law with nearly a decade of public-sector regulatory and policy experience."

Adv. Asi Messing, former General Counsel of the Ministry of Finance, is joining Herzog as a partner and Head of the Public Economic Law practice.

Messing brings nearly a decade in a central public-sector role, where he shaped economic and legislative policy and addressed complex issues including capital markets regulation, the COVID-19 crisis and the “Swords of Iron” war. He joins Herzog with deep regulatory expertise and a broad strategic understanding of the governmental system, entering the firm at partner level and leading its Economic Public Law practice. His prior position was General Counsel of the Ministry of Finance.
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