20 Apr 2026
Heim, Payne & Chorush LLP Expands Trademark Practice with Elizabeth King
"Heim, Payne & Chorush LLP has added trademark attorney Elizabeth King to lead its Trademark Litigation and Appeals practice. King brings extensive trademark experience and directs UH Law Center's Trademark Clinic."
Ms. King is an experienced trademark attorney with an extensive background in trademark law. She has discussed the firm’s plans and her experience with national and statewide legal outlets, describing the combination of her trademark background and HPC’s litigation expertise as a "perfect marriage." She told Law360 that HPC is "second to none in terms of litigation strategy," and characterized her new role as a "logical expansion" of the firm’s capabilities for clients and for 2026.
Ms. King is the founder and director of the University of Houston Law Center’s Trademark Clinic and serves as an adjunct professor of trademark law.